Avocurl at Castro Valley Natural Grocery

Avocurl In-store Demo

Introducing Avocurl, our newest line of hair care products from right here in the East Bay.

Not only are the goods on the shelf right now, but the creator/owner will also be live in-store on Saturday the 21st from 12 – 3.

Avocurl was founded by local entrepreneur, Jasmine Curtis. She began the company out of her dorm room after getting fed up with products full of harmful ingredients that left her hair dry anyway. The handmade creations quickly replaced her store-bought ones as the benefits of using real ingredients like avocado, coconut, banana, and aloe vera became apparent.

All Avocurl products are 100% vegan, toxin-free, free of sulfates parabens, phenoxyethanol, formaldehyde, and anything artificial. Considering that according to a 2016 report by the Environmental Working Group, 75% of cosmetic products marketed towards Black women showed signs of toxicity this is notable.

Avocurl offers a clean alternative to all those synthetics and is excellent for folks with waves, coils, and curls of all textures. If your hair needs a “pick me up” this product line focuses on building healthy hair while retaining moisture and protecting your locks. All while supporting a local, Black woman-owned business!

You’ll find our selection of Avocurl products in our Wellness area. And catch Jasmine talking about her products this Saturday the 21st from 12-3.


Aug 21 2021


12:00 pm - 3:00 pm

good things await you

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