Support Black-owned Brands

We recognize the need to do more to support and encourage Black entrepreneurs, food makers, farmers, and creators of color. We cannot be another barrier to entry. Further, we must act with more intentionality to find and foster Black-owned brands to diversify our industry and those who it serves.

Perhaps the most shocking thing we learned while re-evaluating our role and what we could do to support Black lives was the massive underrepresentation of Black businesses on our shelves.

The bottom line: Going forward, East Bay Natural Grocers Inc. will now consider racial equity and representation as a factor when choosing new brands to bring in, who those brands are designed for, and how we can foster and grow their success.